5 Powerful Hotel Marketing Strategies to Increase Your Revenue
How to make your Hotel out-of-the-date? How to boost your revenue? How to attract more guests? These and many other “how-to” questions are a daily routine of every hotelier. To keep up with the times and meet requirements of fastidious customers, a Hotel owner should regularly keep an eye on the latest trends and hotel marketing strategies.
A safe and proven method to stay aware of everything happening in the hospitality world is monitoring a number of websites and visiting countless workshops. But it takes a lot of time (and actually money) to find a reliable source with the necessary information or a lecture with useful pieces of advice. That’s why people usually prefer to choose one or several websites of companies, such as HotelFriend, developing their own products and providing professional content about the hotel industry.
In this article, you will find some practical tips which will help your property to pick up more revenue and to become a dream hotel where people want to return for each vacation.
1. Social Media as an advertising tool
It goes without saying that nowadays people spent a great deal of time on the Internet, or rather on social media. Using Instagram or Facebook, you will easily manage to promote your business. Create an account if you haven’t done it yet, post a photo or a video every day, and add some descriptions to them. For example, share some special moments of the hotel’s life, give some tips for a fascinating vacation in your region, etc. Guests often help hotel owners to make an advertisement by indicating a location on photos in their accounts. Your task is just to provide a top-quality service as usually.
2. Well-organized website
Design plays a major role here. Consider changing it according to new trends and rules if you haven’t refreshed it for a long time. Optimal loading time for pages is about three seconds. Simple navigation is also a must if you want to increase revenue. Publish new content on a regular basis and be sure that themes correspond to the current interests of people. Following these tips, you will get a chance to flourish in the hyper-competitive market.
3. A handy mobile version of the website
Many travelers prefer to book accommodation via smartphones. Pay attention whether your website’s features are compatible with mobile devices, whether the content is readable on them, and whether links are clickable, otherwise, you are likely to lose many potential guests.
One more affordable solution or rather mandatory is to develop an app. Take “mobile” needs of guests to account: mobile check-in / -out, keyless entry, push notifications, etc. Hospitality belongs to the fields where it is better to follow new trends.
4. Stimulate direct bookings
Instead of paying commissions to OTAs, you can put an emphasis on strategies on how to increase direct bookings. Firstly, the reservation process must be fast and easy, otherwise, the visitor will just leave the website. Secondly, use an abandonment tool to remind potential guests who have left the cart with orders to complete their booking.
Another excellent strategy to attract visitors and boost revenues is retargeting – effective advertising based on previous actions of the user. If someone visits your website, this person will see ads for the Hotel.
To increase direct bookings, you can also offer multifarious incentives such as free Wi-Fi, welcome drink, complimentary breakfast, etc.
5. Metasearch platforms
People often rely on TripAdvisor and Google Hotel Finder when choosing accommodation for a vacation. Driving the rate by a quality of service, the hotelier will manage to get better revenue.
To keep up with powerful competitors and to make your business thrive aren’t easy tasks for beginners as well as for experienced hotel owners. But when there’s a will, there’s a way. Follow proven professional tips and provide the best possible experience for guests – and your work will be rewarded.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
I have for a long period collaborated with my friends at Founders Media, especially on our Hotel Podcast.
I am now proud to announce that we now officially have expanded our collaborations to include Social Media Management for Hotels.
Founders Media, in collaboration with Are Morch, are the leading providers of Hotel Social Media Management.
With a combined 20 years’ experience in the Hotel Social Media field, and working with Hotels across the globe, our skills, experience, and expertise ensure we deliver in achieving your Hotel’s marketing goals.
Learn more about what other Hoteliers say.
Discover HOW we can help your Hotel today!
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Sit Down with Are!
Is your Hotel struggling with getting started using Social Media marketing to grow your business?
Are you looking for a way to move your Hotels Social Media marketing efforts from good to great?
Do you want some insight into your strategy, content and how to optimize your efforts?
Do you want to learn how Social Media Marketing can help grow your Hotel with increased direct booking?
For a limited time, I offer FREE One-on-One private Social Media Marketing coaching sessions where we cover your Hotels most pressing Social Media Marketing questions.
We will work on whatever you want to help your Hotel succeed with Social Media Marketing.
How can your Hotel take advantage of this limited exclusive offer?
It requires one simple step – join our Facebook Group for Hotels and Hoteliers and you will learn more.
Achieving this requires an investment in the human capacity to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.
To succeed Hotels must build a team’s force that is change ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.
Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Management for Hotels.
Are you ready for a new journey and learn how you can put your Hotels Conversation Experience Marketing on Autopilot?
FREE Facebook Group for Hotels and Hoteliers to be part of a new journey => Join our FREE Hotel Social Media Community!
And it will help identify micro-moments and recognize pain points and values utilizing Hotel Experience Ambassadors that knows where to look for them.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
Today’s Social Media Management tools provide advanced options that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in touch with my partners at Founders Media.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
Social Media Management for Hotels
Social Media Management for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!
To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.
1. FREE access to my Hotel Social Media Marketing Vault (Click Here to Unlock)
2. FREE 21 Days To Social Media Mastery for Hotels email course (Click Here to Unlock)
3. FREE access to #HotelPodcast – A Podcast about Social Media Marketing for Hotels (Click Here to Unlock)
4. FREE access to our Facebook Group – Hotel Social Media Community (Click Here to Unlock)
5. Sit Down with Are for a FREE One-on-One private Social Media Marketing coaching sessions.
Credit
Lexie Martin with HotelFriend. HotelFriend is a perfect marketplace for hotels and their guests, where hoteliers can easily manage and sell the hotel rooms, services and special weekend deals.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Blogger and Social Media Consultant. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
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